Hi!
My name is Delyan and I am a product manager, user researcher, and passionate storyteller focused on building meaningful digital experiences at the intersection of technology, behavior, and design.
At American Express, I lead global strategy and product development for referral marketing across international markets. My role blends data, user insight, and experimentation to optimize journeys and unlock growth, all while keeping the human at the center. Over the years, I’ve launched product features and experiences that helped drive millions in revenue and improved how millions of customers discover, apply, and refer.
My background spans business, design, and technology. I hold a BA (Hons) in Business & Management from the University of Sunderland and have worked in fintech, startups, and global enterprises. I’ve helped build brand and go-to-market strategies for tech ventures, served as a marketing channel manager, and founded Sixmatics where I help companies in finance and tech to showcase their solutions through visual storytelling and product design thinking.
Outside of my career, I research consumer behavior and the impact of customer-centered design of digital experiences.
If you’re interested in teaming up, chatting product strategy, or just exchanging ideas, feel free to reach out — I’d love to connect!
PROJECTS
+6 years of digital marketing & product management experience. Managed and launched +30 digital capabilities to enhance user experience, raise channel awareness, drive conversations and make an impact. Results-driven team player leading international growth with effective strategies for new acquisition, budgeting, and identifying KPIs to prioritize and exceed business goals.
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Resume
Achievements
- Strategic Consumer Marketer:10+ years of brand marketing expertise, driving $253M in digital acquisition at American Express through insights-driven campaigns. Proven track record in resonating with audiences globally.
- Campaign Strategist: Led international campaigns and brand moments, delivering both short and long-term business growth. Designed and launched a $39M-revenue generating digital product showcasing Loyalty Points’ value.
- Collaborative Leader: Cross-functional team manager with experience in international partnerships. Managed teams of product managers and analysts to implement growth initiatives globally.
- Data-Driven Optimizer: Skilled in data analytics for strategy and campaign optimization. Led UK Test & Learn program resulting in $80M revenue improvements.
Related Skills
Marketing Strategy and Planning, Consumer Insights and Data Analytics, Cross-Functional Collaboration, Leadership and Team Management, Campaign Development and Optimization, Stakeholder Management and Communication, Data-Driven Decision-Making, Global Brand Development, Strategic Thinking, Innovation and Creative Problem-Solving
Experience
Acquisition Marketing Manager
March 2023 – Present
- Successfully managed the growth of Amex’s International Markets by implementing effective strategies for new cardmember acquisition resulting in $300 Rev YTD
- Developed and executed a comprehensive 2023 strategy for key markets including the US, UK, Japan, Australia, Canada, and Germany, resulting in +4% YTD growth in cardmember referrals
- Implemented a streamlined governance process to efficiently manage all international markets, achieving 12% decrease in workload across the enterprise
- Led a team of product managers, Analytics teams directors and VPs to drive the successful implementation of growth initiatives internationally at American Express
If you would like, feel free to download my 1-pager to learn more about me and my passions