PUBLICATIONS

Speaking Event: University of Sunderland

Speaker at University of Sunderland’s MBA Marketing Seminar on Marketing Segmentation and Consumer Behavior

Author: Delyan Eftimov

Date of Event: 29 November 2024

Research Profiles: Google Scholar, ResearchGate

The influence of online reviews on consumer behaviors and purchasing decisions

Author: Delyan Eftimov

Date Written: 6 August 2023

DOI: https://dx.doi.org/10.2139/ssrn.4770343

Impact of Web Content Personalization on Consumer Behaviour

Author: Delyan Eftimov

Date Written: 12 August 2023

DOI: https://dx.doi.org/10.2139/ssrn.4770343

Delyan Eftimov