Speaking Event: University of Sunderland
Speaker at University of Sunderland’s MBA Marketing Seminar on Marketing Segmentation and Consumer Behavior
Author: Delyan Eftimov
Date of Event: 29 November 2024
Research Profiles: Google Scholar, ResearchGate
The influence of online reviews on consumer behaviors and purchasing decisions
Author: Delyan Eftimov
Date Written: 6 August 2023
DOI: https://dx.doi.org/10.2139/ssrn.4770343
Impact of Web Content Personalization on Consumer Behaviour
Author: Delyan Eftimov
Date Written: 12 August 2023