Achievements

• Strategic Consumer Marketer:10+ years of brand marketing expertise, driving $253M in digital acquisition at American Express through insights-driven campaigns. Proven track record in resonating with audiences globally.
• Campaign Strategist: Led international campaigns and brand moments, delivering both short and long-term business growth. Designed and launched a $39M-revenue generating digital product showcasing Loyalty Points’ value.
• Collaborative Leader: Cross-functional team manager with experience in international partnerships. Managed teams of product managers and analysts to implement growth initiatives globally.
• Data-Driven Optimizer: Skilled in data analytics for strategy and campaign optimization. Led UK Test & Learn program resulting in $80M revenue improvements.

Related Skills

Marketing Strategy and Planning, Consumer Insights and Data Analytics, Cross-Functional Collaboration, Leadership and Team Management, Campaign Development and Optimization, Stakeholder Management and Communication, Data-Driven Decision-Making, Global Brand Development, Strategic Thinking, Innovation and Creative Problem-Solving

Experience

Acquisition Marketing Manager

March 2023 – Present

• Successfully managed the growth of Amex’s International Markets by implementing effective strategies for new cardmember acquisition resulting in $300 Rev YTD
• Developed and executed a comprehensive 2023 strategy for key markets including the US, UK, Japan, Australia, Canada, and Germany, resulting in +4% YTD growth in cardmember referrals
• Implemented a streamlined governance process to efficiently manage all international markets, achieving 12% decrease in workload across the enterprise
• Led a team of product managers, Analytics teams directors and VPs to drive the successful implementation of growth initiatives internationally at American Express

If you would like, feel free to download my 1-pager to learn more about me and my passions